Sponsorship relates the brand of the sponsor, company or product, with a media space, a cultural event, etc. And society typically projects the positive qualities of events into the sponsoring brand or product. It is a form of presence that neither consumes the viewer nor bothers them. It reinforces the company’s social value by showing its concern and support for certain activities, and enables the brand to be shown by the media on more occasions than simply by advertising.
Item file reference: 2695-6411 / V1-8